Mission, Goals, and Strategies

ASMC’s mission is to promote sales and marketing agencies as the preferred method for manufacturers to come to market; to be the national voice of the sales agency community; to advocate on behalf of sales agency interests; and to enhance relationships among manufacturers, agencies, customers, and other key stakeholders in the food industry.


The goals are to foster ASMC member agencies with professional management; long-term client/customer relationships; equitable compensation for services performed; and who are open to share and participate with fellow members to promote ASMC credibility and growth. ASMC will operate in a cost-effective manner consistent with revenues from member dues and other sources.


The mission will be accomplished by executing these strategies: